Privacy Policy

This page explains what information petfood.news collects, how it is used, and the choices you have. petfood.news ("we", "us") operates the website at petfood.news.

The short version

petfood.news is a news aggregator. We do not ask for or store any personal details — no names, no email addresses, no accounts, no sign-ups. We do not sell data, we do not run advertising, and we do not build profiles on visitors. The only data collected at all is anonymous, aggregate usage information through Google Analytics, and only if you consent to it.

What we collect

If, and only if, you accept analytics cookies, Google Analytics collects standard, aggregate usage information such as:

• Pages viewed and how long visitors stay
• Approximate location, derived from your IP address (which Google anonymises)
• Device and browser type
• The site that referred you, if any

This is used only in aggregate, to understand which content is useful. We never collect names, email addresses, payment details, or any information that identifies you personally — there is nowhere on the site to enter such information.

Cookies and consent

When you first visit, analytics are disabled by default. A banner asks whether you consent to analytics cookies:

• If you click Accept, Google Analytics is enabled and sets its cookies.
• If you click Decline (or ignore the banner), analytics stay disabled and no analytics cookies are set.

Your choice is remembered in your browser's local storage so you are not asked again. You can change your mind at any time by clearing this site's data in your browser, which will make the banner reappear.

We do not use advertising cookies or third-party tracking cookies of any kind.

Third parties

A few external services are involved in running the site:

• Google Analytics — anonymous usage measurement, only with your consent. See Google's Privacy Policy.
• Google Fonts — fonts are loaded from Google's servers, which may receive your IP address as part of serving the font files.
• News sources — headlines link out to their original publishers. Once you click through, that publisher's own privacy policy applies, not ours.

Your rights

If you are in the European Economic Area or the UK, you have rights under the GDPR, including the right to withdraw consent for analytics at any time, and to access or delete any data held about you. Because we hold no personal data and no contact details, in practice the only data concerned is the anonymous analytics data you may have consented to — which you can disable at any time by declining cookies or clearing this site's data in your browser.

If you have any questions about privacy on this site, you can reach us at hello@petfood.news.

Data retention

Anonymous analytics data is retained according to Google Analytics' standard retention settings. We hold no other data about visitors.

Changes to this policy

We may update this policy as the site evolves. The "last updated" date at the top reflects the most recent change. If we ever begin collecting additional information — for example, if a newsletter sign-up is added in future — this policy will be updated before that happens.